Integrated Advertising Communication, Marketing Communications, Walt Disney, Visual Connection

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Communication targets can help starting with focusing you can actually efforts on the specific market and its exceptional needs, and the specific goods of interest. In seeking out this connection of customers to items, IMC approaches have a better potential for achievement.

3. In the case, BatesManor Home furniture, inc (a), what is the idea and function of advertising and marketing, promotion, and private selling in the household furniture market?

The home furniture industry is one that is famous for its long sales periods, high rates and consumer lifecycle approach to marketing. Small families for example have totally different demands than those of empty nesters. The BatesManor Furniture case study shows how advertising, advertising and personal providing in the household furniture industry has to be more mindful to the unique needs of customers and not just rely on classic marketing and promotions strategies. Rather than using IMC strategies as a way to all over market, generally there needs to be even more focus and attention to specific customer demands first.

4. Ultimately, the goals and objectives of any advertising campaign culminate in the purchase of goods and companies by the target audience. The AIDA model makes attention, curiosity, desire and action. Really does promotion influence customers in different ways when the system is inexpensive versus when it is costly? Explain and justify your answer.

Yes, promotions include a considerably different impact depending on the value of the item. For high-priced products we have a price/quality romance and more of your motivation to acquire based on dreams (Caemmerer, 2009). People purchase more expensive goods due to their goals. Promotions upon low-priced goods are more attuned to making costs strength and ends meet, a strategy Wal-mart has perfected. Marketing promotions carry the one of a kind value offrande in market segments based on the pricing location of products, and are also critically important.


Frederik Balfour, and Generic Einhorn. 2009. Hong Kong Disneyland’s Future Is Danger. Business Week (Online), March 18

John Meters. T. Balmer, Stephen a. Greyser. (2006). Corporate marketing: Integrating corporate identity, corporate marketing, corporate sales and marketing communications, corporate photo and corporate popularity. European Journal of Marketing, 40(7/8), 730-741.

Barbara Caemmerer. (2009). The planning and implementation of integrated marketing communications. Marketing Intelligence Planning, 27(4), 524-538.

Citibank (2006), Walt Disney and Company Expense Brief. Summer 9, 06\. Jason Bazinet, Analyst. Citigroup Global Markets. New York, New york city.

Corporate Executive Board (2001), Practice #8, Brand Leveraging Protocols. Company Executive Panel. Washington, DC. Pages 195 – 207.

Curwen, Peter. (1995). EuroDisney: The mouse button that roared (not]). European Organization Review, 95(5), 15.

Merissa Marr and Geoffrey a. Fowler. (2006, June 12). Chinese Lessons for Disney; at

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