Potbelly’s Case Essay

1 . Potbelly’s strategy when it comes to product and market should be provide wonderful food and a friendly ambiance. As far as their particular product moves even their particular CEO Keil says that anybody can produce and sell a sandwich. What strategy each uses is by using top quality ingredients and a superior benefit. Their technique towards the companies are to provide a entertaining, unique knowledge to their buyers.

Their past attempts as far as product goes was to sell antiques along with their sandwich store, kind of a similar approach as being a cracker clip or barrel. It seems the sandwiches be a more important component to their income. The collectibles became more of decoration after that sale products. The past market was small just having one sandwich shop held by a few. With the acquiring the shop they quickly started a chain of restaurants and have opened up a lot of locations merely recently.

2 . Potbelly’s position strategy has been starting small in a single area whilst making a name intended for itself. In the first five years every one of the locations opened were in Chicago, Illinois. After they had built a reputation they will moved into Washington D. C. This seems to be an attempt to stay in major urban centers to increase all their reputation. The nation’s capital is one of the a large number of major travelling destinations for work.

This way the businessmen of Chicago can get the sandwiches that they love actually away from home. Another year instead of branching out to the different major organization travel cities, for example , Nyc, Atlanta, Based in dallas, and La, Potbelly got the procedure that many other chains have. There central location was Chicago, The state of illinois; from there they spread into neighboring says, Michigan, Minnesota, and Wisconsin. Like pointed out earlier most chains make use of this approach till they are nationwide.

A lot of grocery stores northerners are familiar with will never be found as they head even more south in the same way southerners will not find the same stores they are used to buying at when they head north. The next yr it opened locations in a few of those same states and spread to Indiana and also another significant business travel and leisure destination, The state of texas. In the more modern years they have built even more locations in the already entertained states while spreading to neighboring condition Ohio. From this level they have built a good name for themselves and have over 95 locations; together with the reputation the company has I know they will still spread all their market.

Their particular original locations are located in Northern The middle of America, they were doing not start one shoreline and try to spread to the other, this will help incredibly with these people being a country wide chain and in the coming years will probably start to see Potbelly’s since far east while New York, since far southern as Georgia, and west into the mid-western states. 3. Potbelly’s environmental opportunities in the external environment would probably include their unique location and just how much easier it is to spread in the middle of the country rather than the corner or coastline of the United States. The threats Potbelly’s would face more importantly is a competition.

There are plenty of well established restaurants of meal shops in the usa including, Sub-way, Quiznos, Panera Bread, Jimmy John’s, and Schlotzsky’s Deli to name a few. When ever moving into a new market advertising is a key factor as industry the company will not know the businesses name and would rather choose what they know. Potbelly offers promotions and a great atmosphere that may be in a position to take a few of these competitors organization. Subway for example does not make use of quality ingredients, nor is there any sort of friendly atmosphere for around the same selling price. It should be quite simple for Potbelly’s to take organization away from all of them.

For Potbelly’s to maintain the antique create and friendly atmosphere they will require superb management increasing into these new markets. I do certainly not see any reason for Potbelly’s to change their very own strategy currently. Changing the way they do business, both the looks of the restaurants or the friendly workers could take away from why people will select them to start with over their very own already known sandwich outlets.