Slide1: International strategy (tiêu? c?a slide nhé c) The enterprise has core competencies =>the competitors in the host country does not have or difficult to develop, catch up or imitate Being not under pressure to localize products and to reduce production costs Company’s head office played a central role Coca-cola implementing global business strategy by: producting homogeneity, uniforming marketing strategy worldwide. Make a separate strategy for each country in which businesses consume their products.

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Implemented localized products and methods of marketing products to suit the tastes and preferences of each national market Slide 6: Transnatoinal strategy of Coca cola (from 2000s to now) Set up independent subsidiaries, joint ventures in different markets =>carry out your research and development stage products, manufacturing and marketing products in the local marketplace. In the early 2000s: achievement on a global scale with nature can be described as business providing consumer merchandise Local version “Think regional, act local”: strategy to adaptation but is not contrary to the traditional strategy of company-global strategy Distributed organizational structure in respect to geographic area, which include five areas: Slide six: Localization strategy of Cocaina cola: Localization strategy: the practice of adjusting a product’s efficient properties and characteristics to accommodate the language, social, political and legal distinctions of a overseas market or perhaps country.

Intended for Coca Soda this will be done through a quantity of actions, initial is changing their way of advertising. Ex lover: In India the use of celebs would be applied more than in Africa where football may be the bigger take pleasure in of the people Coca-Cola chose to change their particular iconic product name to something a little more consumer-friendly pertaining to Chinese market, adopted to use Chinese character types to present a genuinely localized type of their company logo. Cu? my spouse and i cùng l� cái clip t g? i hôm trc nhé H? i.

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