Ethnocentricity Essay

The civilizations of people in several countries may affect the sales strategies that a company will use as it enters new international markets. The company needs to consider differ many elements of the new international, marketplace, some of these happen to be political elements, social factors, economic and technological elements.

Looking at the social social factors ethnocentricity is a significant factor specifically if the new market place is in a rustic with different cultures. This is a major problem because a large number of people carry so much to cultures it is very difficult to create them choose your product and your sales strategies.

To enter an industry like the Western market one must recognize that they do not take in other goods like chicken as an example since that’s a selection of their cultural morals This means that in order to enter this sort of markets you have to understand the practices of the people in these regions, their very own cultures and also other influences like customs cultural differences behaviour towards the services or products e.. c. The ethnical activities of such people needs and their likes and tastes, these provide the people of the communities with selected value systems and on the other hand force individuals plus the community to comply with specific demands and participate in specific activities. In U. T for example a sizable population just like football and the most of them are at least placed on teams within their locality we. e. Manchester Everton etc . This should be applied as a very good ground for marketing companies distribution.

Britons also have additional tastes and preferences that differ with other people we. e they may be not all that attached to hip hop music unlike the Japanese and Chinese who may have their native types of music the British like rhythms and blues. Many of these diverse enjoys and preferences will impact the planning as well as the channels of distributions that is used. The Japanese people by way of example produce the majority of their products especially electronics locally applying cheap labor and regionally available elements making it hard for a foreign product to penetrate that one market.

This should be a concern to the marketer to bring in products which might be rare We this particular industry and selling price them lower than the competing brands and use vigorous distribution systems by the use of a large number of levels of division probably the three level circulation channel i. e(manufacturer wholeseller-retaillet-consumer) so that the item can reach all people inside the target market. French on the other hand are the direct opposite of the British people in lifestyle and hence in order to penetrate french market a firm should choose products that have some attributes attached to these people i. e social classes.

This is because french culture is that they believe that they may be way that beats all others and that their civilization is the best hence the kind of product best suited them is a prestigious merchandise hence to penetrate the forex market there is ought to position the merchandise ahead of the rest as a marketplace leader. As a way lure a large number of people to take up the product. Ethnocentricity has also a fantastic impact on the type of media to use in communication from the product personal preferences to people of diverse nationalities i. electronic the way the firm will advertise its products and services in Britain will change from the way the product will probably be advertised in Britain plus the advertising media to use.

The advertising medias range from printing visual, audio- visual, advertisements and little adverts done in between movies i. between football matches. In Italy and The united kingdom the best media to use are definitely the print mass media and music visual just like T. Or However , advertisements can also be used particularly if they are to be set up in roundabouts in neighborhoods to remind the people around the product. China and tiawan and The japanese on the other hand need entirely advertisements over the A radio station because this is the foremost media to achieve a large number of persons.