Nature of Business

Place an order for research paper!

Database of essay examples, templates and tips for writing For only $9.90/page

Genting Group has twenty six years of knowledge in producing, operating and marketing internet casinos and bundled resorts around the world. Is it doesn’t Malaysia’s leading corporation and one of Asia’s best multinational companies. Genting’s main niche area is amusement and food services bundled in resorts. Genting’s initial integrated resort is the Resort World Genting, formerly referred to as Genting Highlands Resort. The resorts and casino homes in Malaysia are; * Resort World Genting, Malaysia

* Genting International Tradition Centre, Malaysia

* Awana Genting Highlands Golfing & Region Resort, Malaysia * Awana Kijal East Cost Golf, Beach &Spa Resort, Malaysia * Awana Langkawi, Hot tub & Tropical isle Resort, Malaysia.

These types of integrated places are one of the most popular destination for local and foreign traveler. In this facilities, Genting acquired provide internet casinos, hotels, theme park, concert display, Food & Beverages, full shopping, golfing, cable car terminal and several outdoor activities such as eco-sport, new world trekking, abseiling, mountain cycling, and horse riding.

In Resort World Genting, Malaysia for example , you will find five hotels with more than 8000 rooms, 40 fun tours, over 2 hundred dining and retail outlets, huge shows and business tradition facilities. The five resorts are; 5. Maxims Genting

* Highland Hotels

* Amusement park Hotel

* Holiday resort Hotel

* Initial World Lodge

Until now, Genting had grow and diversified their marketplace into many other product and services range includes planting, properties, power generator, petrol & gas, e-commerce, i . t, biotechnology and cruise liner. * Genting Power Generator

* Controlled by Genting Sanyen Electrical power Sdn Bhd in Kuala Langat station. It items electricity to Tenaga Nasional Berhad, Malaysia, under a 21-year power order agreement. The first and later thermal power plant to provideits own hydrant and to supply steam to a different industry. 2. Genting Plantation

* Acquired oil palm plantation which spearheaded by simply Genting Plantations Berhad. Started out since 1980 when they attained Rubber Trust Group which usually owned 13, 700 hectares of plantation land in Peninsular Malaysia. Further acquisition were made and get land banking companies and oil palm generators. Now Genting have a total milling capacity of 255 tonnes hourly. * Genting Properties

5. Genting’s initial primary target is holding land based assets pertaining to long term understanding and grows potential to the current strategic move to expand and market the Group’s landed properties. Genting began the project by Genting Highland Resort expanding 83-unit Kayangan Apartment. The project was followed by the launch of 428-unit Ria Apartment and luxurious 320-unit Awana Condominium.

Promoting Services and Educating Consumer

Genting had operate many projects in their advertising of companies and products. They are taking steps in teaching customer successfully as a resistant, everyone through this country is aware of Genting as well as its services and product line. The sales and marketing section had discussed their responsibilities in guaranteeing to educate the client more effectively in addition to promoting providers. Firstly, the responsibilities of the sales and marketing office are; * Research, assess and plan business ways to achieve create goals and develop new suggestions to secure even more business/arrivals coming from new and existing focus on countries; * Constantly develop new actions plans to counter competitive market environment;

* Proactively drive and develop new business development opportunities, including fresh trends and new market segments; * Marketplace information provider to our several business units the two local & overseas; 5. Able to efficiently monitor most business strategies and its success reporting; * To assist Awana marketing on evaluation dexterity and performance of all advertising, plans and activities; 2. To assist Awana sales in ensuring every overseas landings are well synchronised and paid for; * To support AVP on all street shows’ products presentations and programmes; * To provide feedbacks on sales and marketing activitiesin different countries and markets to AVP upon weekly and monthly basis; The list above shows how Genting acquired ensure that their services campaign mainly in leisure and hospitality will certainly run properly and could attract more consumer thus enhance sales. Genting’s promotion regarded success reported the gross annual reports printed each year. In running advertising, Genting got used a large number of mediums intended for advertisement including: * Pamphlets

* Blog page

* Website

* Tv set

5. Social networking sites (eg; Facebook)

* Car radio

Besides that, in empowering all their promotion, Genting had work with TOURISM Malaysia to improve their brands as one of the the majority of popular visitor destination in Malaysia. Genting also acquired join advertising with the travel company just like Bus Firm to attract even more customers. They make the tourists’ trips being more convenience by offering transport from the bus company and tour guides that may guide the visitor around the hotel. Promotion had been done solely and excessively yet economical and good.

References

* Genting Highlands Facebook page (https://www.facebook.com/gentinghighland) * TRAVEL AND LEISURE Pahang official website http://www.pahangtourism.org.my/index.php?option=com_content&task=view&id=99&Itemid=188 * The Genting Malaysia Berhad (http://www.gentingmalaysia.com/default.htm) * The Genting Planting (http://www.gentingplantations.com/)

You may even be interested in the subsequent: nature of international business with examples, nature of international business

1

< Prev post Next post >

Solar power absorbers and the future of electrical

Electricity is what all of us use to electrical power things at your home or at school. You are able to probably research right now and see an electrical wall ...

Importance of jit in modern enterprise essay

The beliefs of just-in-time (JIT) originated in Japan 50 years ago at Toyota Motor Company. The objective is to build a production environment driven simply by demand that holds simply ...

Promoting essay

Every day, whether viewing television, listening to the radio, or generating in the car, people encounter a number of advertisements. To get as long as many can remember, advertising and ...

Coffee shop coffee day time essay

Advantages The given case is based on CCD the greatest coffee store in India. It began operation since 1996 by V. G Sinddharth. CCD initiated the café concept in India ...

The ipremier company a denial of service strike

The iPremier Company opened in 1996 and had advanced into one of thefew success stories of web-based commerce. It also sells extravagance, rare, and vintage items on the web. Inside ...

Extremity fireworks prospectus essay

End Fireworks is known as a fireworks merchant that offers fireworks, dons ground display fireworks, and large aerial exhibits fireworks. End Fireworks has been a sole proprietorship since it began ...

2013 14 btec business level three or more unit one

1 . Know the selection of different businesses and their possession 2 . Appreciate how businesses are prepared to achieve their purposes a few. Know the effects of the economic ...

It planning at modmeters essay

Introduction This kind of paper examines the various areas of IT organizing at Modmeters Company which includes two tricks of expanding internationally and rendering direct-to-customer revenue. The part of IT ...

Thesis on customer satisfaction essay

SUMMARY Client satisfaction is important towards the success of each business firm. Customers consider be faithful to companies that meet their needs and expectations. That they stay with the organizations, ...

Unifine richardson case essay

Issue: The core issue Unifine Richardson (UR) looks is their very own sole darling supplier, Harrington Honey (HH), will be used up of Chinese language honey within a little more ...

Words: 870

Published:

Views: 619

Download now
Latest Essay Samples