The current Iraq Warfare and Battle with terrorism have brought fresh dilemmas for the governments and businesses. How can the businesses and federal government involve themselves in setting up a society that is free of discrimination and admiration personal liberties.

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Even more important is usually how to avoid the pitfalls that turn out to be a public relations nightmare. One example of such an episode was when British Air passage asked a staff to remove the cross the lady was using. British Information paper posted the news with the headline British Airways permits Muslim headscarves, but not Christian symbols. The woman at the center in the debate opt to sue the airline plus the British Air passage had to retract its detect after the public relations debacle that only brought that worldwide poor press. Ex – foreign Secretary, Jack Hay caused another furor by asking the Muslim girls wearing veils, visiting his constituency medical procedures to remove their particular veils.

In the present charged ambiance, the simple obtain was seen as another attack on Muslim culture and British Muslims already feeling themselves cornered and persecuted made sure the fact that topic started to be a questionable subject. In fact, Jack Hay is no Ayatollah Khomeini who may have already told Iranian women to wear hijab’ (dress comparable to that of catholic nuns) although not cover all their faces with veils. The following debate caused high emotions both between traditional Muslims as an attack upon personal liberties at one particular end and from the mainstream British about banning the veil in public. Jack Straw finally released a statement that his ask for was merely a suggestion to visiting constituency members and he did not insist on removal of veil.

The war on terrorism and 7/7 tubes bombing has created a special need to calm the fears of law remaining British Muslims who have nearly as much to do with the bombings as any other citizen or perhaps the Brazilian shot in the aftermath of 7/7 tube bombing [Thompson et approach, 2006]. The law enforcement institutions also have to ensure that the war-on-terrorism does not damage the good public relations they have and so laboriously built with all residential areas. The present globe politics offers necessitated an even more sensitive controlling of religious concerns.

Jews, Muslims, Sikhs and also other religious hispanics appear to are becoming incredibly very sensitive and a significant research issue is to study how businesses varying from multi-national businesses to high street shops and industrial problems have prepared themselves to avoid public relations problems like English Airways bar on wearing religious icons at work. Personal parties and public characters and celebrities also need to plan for being ethnically sensitive and religiously natural.

As a part of my 10 week research study We am proposing to review the importance of spiritual symbols intended for our multi cultural contemporary society, investigate the way the celebrities, public figures and industrial and business sector has prepared itself to get the awareness of the present times. It could also be interesting to see if entirely secular functioning practices will be acceptable and practical within a multi spiritual, multi social environment. The study is likely to prepare suggestions for different stakeholders to stop public connection failures and unnecessary complications which result from over enthusiasm in this delicate area.

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