Effect of brand identity on consumer decision

In the present developing and modern day universe, consumerism offers dominated all the subjects that get handled in of existence. The life in the society uses the design of the capitalist culture in which the human values have a unique measure, ‘you are known by what you could have not with what you are’.

This the natural way leads to lifespan in a contemporary society where we all want to have a unique place in the society, by simply possessing the things which sets them apart from the rest of people inside the society.

In present society and living method, the Brands not only stand for the mark of the firm or product but to a bigger extent establish the general your life of a person. What the person uses can easily reflect his taste of life, his status in the society, his economic background many other things. This makes a deep interconnection between the company and its brand, with the customer. In this two way relation both are dependent on each other to get various several reasons.

In the current time customers are very deeply connected to the brands. When they obtain any merchandise like a car, mobile, items of daily require, brand name influence the card holder’s choice.

Some customers pick the specific branded things simply due to the name brand. Customers believe brand name is short for quality.

I discovered this interesting and planned to find out if brand name affects the consumer decision when they choose purchasing virtually any product. I chose to to get the specific item becausethis is one of the products which will got my attention due to many reasons.

Primarily the car production was completely outclassed by few companies and one or two countries. With the period, the market did start to grow and when considered to be luxurious commodity, autos became a needrather when compared to a choice. This kind of increased the necessity and with that many morecompanies entered the arena to acquire their share of earnings and make use of the growing market. This made the firms to put even more efforts and money to brand understanding of their item.

With the Huge sum of money and energy invested by the companies to develop the knowing of their manufacturer in the market, a large number of questions come up; does this genuinely affect the getting decisionof the client? Does the manufacturer awareness for some reason influence someone buy of the product? Etc .

Based on these queries, I created my difficulty as follows:

The goal of this thesis is to produce deeper concern of what influence your own brand name can have, when people go for purchasing, choose the items between several brands in automobile industry. Further I would like to identify, if you have a connection between brands as well as the consumer making decisions process.

I conducted this kind of study based upon theories and surveys. We analyzed a result of the survey in order to be able to draw a conclusion and find answers to my own problem.

I came to the conclusion that whenever consumer buys a car, brand names influence his choice. Buyers choose the popular branded car among others which are new or not so known.

The research shows that branded cars include a great put in place consumer head, when clients go for buying a car, they prefer to buy a well known branded car. Buyers do not wish to make an effort new or perhaps unknown top quality cars because they have no much info on thelesser noted brand. Generally, people order well known brand cars because they might heard before regarding brands or they have a lot of information about these people from other options.

This makes buyer feel convenient during the time of making decisions as they are not confident regarding the knowledge they may have gathered regarding the other brands.

The individuals are very mindful about branded and unbranded cars mainly because they have the view that brand name cars are more reliable than unbranded car. This analyze also talks about that consumers trust the branded cars’ quality. Before purchasing a car people will not consider the lesser known company car, because people are incredibly attached to several specific brands. Some people happen to be loyal to specific brands, over time they need to purchase the same branded car because the particular brand has satisfied the customer’s needs and in turn features gained the trust in the manufacturer name.

I feel that the purpose of this study continues to be fulfilled to some extant. The theory describe that brand name has a power, which attracts the shoppers towards brand name products. The reasonis that customer gets special connection with specific brands product and become the faithful with brand.

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