Although Darlie has obtained a large market share in the toothpaste market in Malaysia, it still encountered the competition from the other toothpaste companies in this industry. The two from the main competitors of Darlie in the market are Sensodyne and Colgate. As the world greatest producer and manufacturer of toothpaste, Colgate becomes the very best competitor of Darlie. Colgate has survived in this industry for such a long time and has built its influence among the clients. It has effectively making the shoppers to have manufacturer loyalty toward Colgate.
Besides that, Colgate has various kinds of toothpaste, which can satisfy diverse needs from the customers. This has fulfilled the needs and wants with the customers and directly competes with Darlie as the item range of Colgate and Darlie are quite related. Nowadays, many people are facing different types of malocclusions, such as hypersensitive teeth, gingivitis and dental decay. Therefore , they tend to obtain the toothpaste which can help those to solve their teeth problems.
Sensodyne is definitely focusing on solving sensitive tooth problem and it is recommended by dentist being used. It has shaped the manufacturer image of Sensodyne to become specialist and high quality toothpaste. Therefore , although Darlie also has their own sensitive pearly whites toothpaste, persons still like Sensodyne because the look intended for the brand graphic. Therefore , Colgate and Sensodyne become a pair of the main opponents for Darlie in Malaysia toothpaste market. Comparison of Colgate and Its Competition
- Market share in Malaysia
In 2011, Darlie’s market share is 31%.
In 2011, Colgate’s market share is definitely 60%.
In 2011, Sensodyne’s market share can be 5%.
- Target customer
Their target customers happen to be those city people who are over 18 years old, and pay attention to their oral health. The target consumer is moms with children who make toothpaste shopping for decisions to get the as well as people who attention
for his or her oral health. The point customer is a adults via 20 to 60 years aged who encountered sensitive teeth problem.
Using websites, advertisements and TV commercial to promote. Having special offers in superstore.
Using site, advertisement, and TV commercial to promote. Having a few promotions by giving free gifts.
Colgate College Program: offer free trials to youngsters and teach kids the best way to brush tooth properly. Dazzling Smile, Bright Future system: promote the importance of oral health through education and avoidance. Using websites, various advertising and Commercial to attract clients. Promotion through dentist and dental center.
“Chill Test in hypermarket.
The purchase price range of Colgate is among RM7. ninety five to RM10. 60.
The most expensive toothpaste is Colgate Sensitive Pro Relief. The least expensive toothpaste is the Colgate Frequent tube.
The price variety of Sensodyne toothpaste is coming from RM9. 90 to RM12. 90.
Having different selection and types of tooth paste.
For example, fresh breathing, whitening, very sensitive teeth and enamel protection.
Specializing in the preservation and treatment of oral hygiene. Create an array of 45 different branded toothpastes keeping Colgate competitive. Having 13 different categories and different types of Colgate tooth paste. Consists of various kinds of toothpaste, yet mainly concentrates on the sensitive teeth issue.
Almost at all supermarket and mini industry.
Convenience to buy this.
Almost all extremely markets and pharmacies take Colgate Toothpaste. Can sometimes be seen in more visible locations when on sale or launching new releases into the industry. Distributed indirectly.
Available in every hypermarkets, supermarkets and pharmacies, Chinese medical halls and mini marketplaces in Malaysia. Length of time in operation
Darlie started their business seeing that 1933.
It has used 80 years in the toothpaste sector.
Colgate-Palmolive started its business in 1806.
It has taken 207 years in the tooth paste industry.
GSK developed Sensodyne in 1961.
It includes taken 52 years inside the toothpaste marketplace.
(Source from: Colgate, 2013 and Sensodyne, 2013)
Euthanasia should be made legal agree or disagree
Euthanasia is causing a uncomplicated death, by simply agreement and with empathy, to ease suffering. There are also four different kind of euthanasia; active, passive, voluntary and unconscious. Active euthanasia ...
Understanding the patient absorption process
There are lots of steps utilized to check a patient in to your facility just like scheduling, preregistration, medical history, affected person information collection and documentation, the completing of the ...
Explain the types of dementia essay
P1- describe the types of dementia In this job I am going to be describing a few different types of dementia. I will be looking at Alzheimer’s disease, Vascular dementia ...
What is disease precisely what is illness essay
What disease and illness are often used reciprocally. They are also mixed up as being the same or comparable when basically there are significant differences between your two terms. A ...
Effect of personality in effective conversation
Individuals have come program different definitions as far as personality is concerned. Yet , most of them often agree to the very fact that, personality is the person’s unique style ...
Tuberculosis antiseptic resistance article
Tuberculosis (TB), also known as usage, is an infectious disease caused by the bacterium Mycobacterium tuberculosis (MTB). TB is the leading cause of fatality in the world between reported deaths ...
Lorenzo s oil video review composition
The movie, “Lorenzo’s Oil”, was about a family that found out that their son had been diagnosed with a rare, hereditary disorder of which was regarded incurable. The sex-linked disorder ...
Prescribing in practice article
Introduction The subsequent assignment is going to discuss and analyse a prescribing show, within practice, and furthermore will certainly outline secure prescribing from your Nurse Prescribing Formulary (NPF, 2013-2015). To ...
Balance diet plan essay
Exploration background Eating a well-balanced diet means choosing a wide array of foods and drinks from all the food groups. In addition, it means ingesting certain issues in moderation, particularly ...