Main Competition

Place an order for research paper!

Database of essay examples, templates and tips for writing For only $9.90/page

Although Darlie has obtained a large market share in the toothpaste market in Malaysia, it still encountered the competition from the other toothpaste companies in this industry. The two from the main competitors of Darlie in the market are Sensodyne and Colgate. As the world greatest producer and manufacturer of toothpaste, Colgate becomes the very best competitor of Darlie. Colgate has survived in this industry for such a long time and has built its influence among the clients. It has effectively making the shoppers to have manufacturer loyalty toward Colgate.

Besides that, Colgate has various kinds of toothpaste, which can satisfy diverse needs from the customers. This has fulfilled the needs and wants with the customers and directly competes with Darlie as the item range of Colgate and Darlie are quite related. Nowadays, many people are facing different types of malocclusions, such as hypersensitive teeth, gingivitis and dental decay. Therefore , they tend to obtain the toothpaste which can help those to solve their teeth problems.

Sensodyne is definitely focusing on solving sensitive tooth problem and it is recommended by dentist being used. It has shaped the manufacturer image of Sensodyne to become specialist and high quality toothpaste. Therefore , although Darlie also has their own sensitive pearly whites toothpaste, persons still like Sensodyne because the look intended for the brand graphic. Therefore , Colgate and Sensodyne become a pair of the main opponents for Darlie in Malaysia toothpaste market. Comparison of Colgate and Its Competition

  • Darlie

    Colgate

    Sensodyne

  • Market share in Malaysia

    In 2011, Darlie’s market share is 31%.

    In 2011, Colgate’s market share is definitely 60%.

    In 2011, Sensodyne’s market share can be 5%.

  • Target customer

Their target customers happen to be those city people who are over 18 years old, and pay attention to their oral health. The target consumer is moms with children who make toothpaste shopping for decisions to get the as well as people who attention

for his or her oral health. The point customer is a adults via 20 to 60 years aged who encountered sensitive teeth problem.

Advertising

Using websites, advertisements and TV commercial to promote. Having special offers in superstore.

Using site, advertisement, and TV commercial to promote. Having a few promotions by giving free gifts.

Colgate College Program: offer free trials to youngsters and teach kids the best way to brush tooth properly. Dazzling Smile, Bright Future system: promote the importance of oral health through education and avoidance. Using websites, various advertising and Commercial to attract clients. Promotion through dentist and dental center.

“Chill Test in hypermarket.

Price

The purchase price range of Colgate is among RM7. ninety five to RM10. 60.

The most expensive toothpaste is Colgate Sensitive Pro Relief. The least expensive toothpaste is the Colgate Frequent tube.

The price variety of Sensodyne toothpaste is coming from RM9. 90 to RM12. 90.

Product

Having different selection and types of tooth paste.

For example, fresh breathing, whitening, very sensitive teeth and enamel protection.

Specializing in the preservation and treatment of oral hygiene. Create an array of 45 different branded toothpastes keeping Colgate competitive. Having 13 different categories and different types of Colgate tooth paste. Consists of various kinds of toothpaste, yet mainly concentrates on the sensitive teeth issue.

Place

Almost at all supermarket and mini industry.

Convenience to buy this.

Almost all extremely markets and pharmacies take Colgate Toothpaste. Can sometimes be seen in more visible locations when on sale or launching new releases into the industry. Distributed indirectly.

Available in every hypermarkets, supermarkets and pharmacies, Chinese medical halls and mini marketplaces in Malaysia. Length of time in operation

Darlie started their business seeing that 1933.

It has used 80 years in the toothpaste sector.

Colgate-Palmolive started its business in 1806.

It has taken 207 years in the tooth paste industry.

GSK developed Sensodyne in 1961.

It includes taken 52 years inside the toothpaste marketplace.

(Source from: Colgate, 2013 and Sensodyne, 2013)

one particular

< Prev post Next post >

Speech pathology article

Many people would like to make any difference, not only in their own life, however in others’ lives as well. Deepak Chopra once said, “Everyone has a goal in life…a ...

Stress in the lifestyle of young adults today

Stress can sometimes be good when it lasts for a long time it may have unwanted side effects on us, like insufficient concentration, tiredness and head aches. The sources of ...

Insect repellent and investigatory project article

We make this Project being used being a Natural Insect Repellant. Apart from it is home made, its ingredients can only be seen in your backdrop. It is not bad ...

Alzheimer s disease analysis paper article

Abstract: Alzheimer’s disease is the most common cause of dementia in aged individuals. Presently, 4. a few million persons in the United States around have Alzheimer’s disease. (Burns) Alzheimer’s disease ...

The bucket list composition

Have you ever before created a bucket list, or composed a listing of things that you just wanted to experience/do/see before you died? When I was 12 years old, my ...

Medical effectivness idea paper essay

Walker & Avant’s strategy (2005) is used to analyze the concept of the word successful; this provides clearness to the that means of the strategy and identifies its unique qualities, ...

Ethical practice in counseling dissertation

Part A What is moral practice in counseling? How is this mirrored in the abilities, competencies and qualities of an effective counselor? Ethical practice within guidance is practice that adheres ...

Summary of euthanasia debate article

Action: “This house believes that Euthanasia needs to be legalized” Thesis Statement: Euthanasia has the advantages and disadvantages, consequently a lot of things should be considered whether it should be ...

Nommable disease dissertation

A contagious disease is known as a bacteria or perhaps virus that can is moved from person to person, or perhaps from animals or the physical environment to many of ...

Fundamentals of psychology paper dissertation

Abstract The miscellaneous current condition of psychology can be described as scientific investigation of mankind mind, human body, and patterns. Psychology includes different departments of psychology to digest and supervise ...

Category: Health and fitness,

Topic: Market share, Tooth paste,

Words: 701

Published:

Views: 581

Download now
Latest Essay Samples