Intercontinental Business

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Political examination

That inspects the guidance of government. It is about policies, rules, and polices on the industry or relationship with reference to Virgin mobile Atlantic Air travel. It can be contested that several political elements such as taxation policies, labor low, customer policies and trade constraints forced by the government have got a great impact on the airline industry. In respect to Virgin Airline management, they are an expression with various political challenges when business propagate into foreign countries compared to the UK, ( ex, USA Australia). Most of the political problems are embraced by guard licensing and training, bureaucracies set by the UK and international governments as well increased parameter and control over business procedure by the federal government.

Economic research

Virgin Atlantic Airways has been questioned with hard competition from all other firms in the industry, for example , the business was necessary to lower their flight rates following an analysis of prices for air travels simply by its main opponents in the air transport industry such as American Airlines and UK Breathing passages. Because of this competition in 1990 ” Virgin mobile Atlantic provided first class admission at organization class rates, inventions included limousine get for first class passengers and seat back video entrainment systems intended for economy category passengers”. This new decision creates an opportunity to get the monetary competition and get more income customers.

Cultural factors

British Airways, Atlantic Airways and other airlines such as EasyJet have already asked the EU and the The french language government to progress an action decide to minimize the effect of ATC( Air visitors controller) problems on people A number of ATC union strikes hit Portugal in 2016 due to social unrest over the series of questioned labour reforms from the Socialist government, creating Virgin Atlantic to terminate many flights to and also France The peak summer season in 2016 was difficult to function for many air carriers including Virgin Atlantic, mainly due to interpersonal factors away from the airline’s control specifically, air traffic controller (ATC) strikes in France.

Technologic analysis

Further, since Jones (2009) has argued, the Internet makes industry competition perfect as it allows travellers to compare airfares of numerous airline companies with just a few clicks, which effect impacts pricing capacity, according to Gal-Or (2011). Nevertheless, the net also offers a cost-cutting choice of Virgin which is why it just lately launched AIR4, Virgin Atlantic’s major technical revolution in company background, which found Virgin spend money on IT-based traveler service systems such as the new mobile application, self-service booking technology and improved for the functionality (Annual report 2016).

Legal environment

Throughout the December 2016, Virgin Ocean pilots chosen to take commercial action in a row more than union reputation after the pilots union, Specialist Pilots’ Union (PPU) which represents over 70% of Virgins nine hundred plus aviators, demanded as the only specifically recognized union for Virgin’s pilots and for British Air travel Pilots Connection to be derecognized (The Mom or dad 2016).

Environmental Factors

People are very much attentive to the consequences of climate change since the many people coming from all nations take knowledge about some sort of negative devastation, from massive amounts, drought intense record-breaking warm temperatures, record-breaking sub-zero temp etc ., that has been credited simply by scientists about global warming. Virgin Atlantic like many other airlines faced endured working interruption in Summer last year (2016) as well as January 2017 as a result of adverse conditions, in particular thunderstorms in To the south East Great britain, which resulted in a cancellation of plane tickets to and from Birmingham Heathrow and Gatwick and a postpone in many additional flights (Swinnerton 2017).

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