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Research, Case

Company culture is created by how the information is usually flowing around the company. Some organizations favor top-down strategy in which information sharing is generally limited to the real key personnel. In comparison, some agencies prefer bottom-up approach through which information is normally shared among the list of firm and management makes decision depending on feedbacks.

When it comes to Danone, the organization formed a culture of networking to be able to encourage more information sharing between employees. Danone has been a accomplishment in the buyer goods sector due to its ground breaking culture, and it in addition enjoys rising revenues inside the recent years.

Expertise management problems faced simply by Danone There have been two difficulties faced simply by Danone. Initially, sharing has not been a natural point among personnel especially when there was no personal connections. Donone’s employees favor sharing information by talking to one another than sharing information on pcs. Second, a few managers were not comfortable to leave their teams to discuss concerns, because managers worried that their positions being challenged if clubs are able to fix problems independently. However , management believes the particular solutions from teams are useful within the firm.

Therefore , the Networking Attitude was launched to encourage personnel to develop personal connections also to help managers to work in networks to be able to overcome Danone’s knowledge administration challenges. The Networking Frame of mind initiative The Networking Attitude has been an outstanding facilitator to encourage Danone employees to network with each other. The goal of Danone is to start using a game just like structure to let employees to create a special bond with each other. Arranging the marketplace activity, the company set up a fun, unwind and relaxed atmosphere to allow employees for connecting with each other and exchange suggestions.

Dressing in costumes can help to lower peoples’ barrier for making connections. However , the problem of the Networking Frame of mind is that there could be lack of motivation from personnel to network. If employees’ objectives aren’t aligned, there is little reason for employees to create connections with each other. Also, employees are not rewarded based on all their performance in this initiative. Various employees may not have bonuses to do even more outside of all their routine functions while zero personal target can be attained. In my opinion, Danone can use more with this networking platform to align with employee’s personal goals.

For example , Danone can encourage worker to network across sections, so the network can help these to change careers across departments. Danone can go deeper (more employees) upon knowledge sharing Danone’s tradition is to inspire more information moves, and more personnel should be involved in knowledge sharing. By stimulating employees to share, it can increase employee’s comfort, and both top administration and low level employees are able to understand even more on the company as a whole. By simply allowing more employees to participate, it can increase employees’ sense of belonging.

Personnel will also be even more open to bring up innovative ideas which will also benefit the organization. In contrast, in the event Danone really wants to go larger (outside the company), the company is managing a risk by simply leaking away insider data to help it is competitors. Underneath up procedure organizational tradition of Danone is one of the major causes that make the corporation competitive in its sector. Those three main components: flat hierarchy framework, encouraging data sharing, and reacting fast to the market segments, Danone will be in a several position today.