Sunflower Nutraceutical (SNC) can be described as distributor in the Miami, Sarasota area can be described as privately owned company. Sunflower Nutraceutical is actually a business that started like a direct “to-consumer distributor and retailer in products linked to supplements that include vitamins, mineral deposits and herbal products for women, and all ages. The corporation has successfully and ambitiously expanded their particular business and SNC is constantly on the operate and desires to grow their business to plans to operate and expand their particular market and product line. SNC has still have a break even in sales expansion and total annual revenues.

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It’s the goal of SNC and advise them in terms of investing for development and cashflow improvement chances. The purpose is usually to assist the choice making process throughout the phases one particular to 3 about opportunities just like taking on new clients, capitalizing on supplier discounts and reducing the inventory. This might position SNC in a more rewarding financial positions. SNC has currently extended into starting several white label brands “Although health foodstuff companies have been completely around forever providing this sort of products, this can be new to get SNC.

Research demonstrates that the target target audience for the company to flourish in sector growth will probably be “increase in the elderly inhabitants, the rate of growth in chronic illnesses, and the comparative affluence with the working population, and raising societal awareness of preventative medication. 

To get SNC getting into this new market will be breathtaking step to get the business to posiblly succeed in progress and elevated revenues. Looking at the comparative Balance Sheet, the accounts receivables have been completely declining via 2010-2012. The Income Declaration shows that revenue have been constant the cost of revenue has altered causing the EBIT to drop in 2011 and also to rise in 2012. Acting as CEO in the first stage of the new company opportunity, SNC has the placement to increase the web income and the working capital. (See Balance Sheet and Income Statement). For the first phase, phase one particular SNC encounter the decision to add a new customer Atlantic Well being. When working around this decision of including the new buyer the product sales increased significantly but at the same time the accounts receivables and products on hand balances improved. After researching how the numbers for SNC will be afflicted if the integrate Atlantic Wellness this leads to drop the decision of to drop the Very Sports Centre due to the fact that it can affect the bank account receivables. Simply by declining the Super Sports Center will improve the account receivable and improve the cash flow due to the fact that enhances the accounts receivables and the products on hand balances and return it decreases the amount flow because it increases the EBIT earnings prior to interest taxation partially counteract by improved EBIT due to the favorable contract negotiated with Ayurveda Naturals.  (phase 1 Balance Sheet and Profits Statement)

In the Phase I the decision to include your customer Atlantic Wellbeing, the result demonstrates that the new customer increases the product sales significaly however it results in larger accounts receivables and inventory balances. SNC has to decrease to incorporate Ocean Wellness because it affects the account receivables, by declining it helps to enhance the AREAL and the income. This period presents the ability for the leverage provider discount offering its organic nutraceutical collection to Ocean Wellness allowed growth. On the other hand while development increased in accounts receivables and products on hand balances, the drain upon cash flow was partially balance by elevated EBIT due to the favorable contract negotiated with Ayurveda Naturals.  (Phase 1 Balance Sheet and Salary Statement).

Inside the phase a couple of there is the decision of increasing online and producing the white label. As being an online company it is crucial to maintain the website making it user-friendly to increase their sales. Seeing that SNC is definitely an online business is definitely imperative these area works perfectly that is certainly friendly customer. This activity increases all their sales and has small impact on the working Youth Spas increased the EBIT, the accounts receivable and the inventory slightly¦ (See Phase two Expand online presence) since this implementations are considered product sales will continue to increase which can be favorable pertaining to the EBIT and the Net gain. At the conclusion of phase a couple of the company is constantly on the progress monetarily, sales always increase following the sales would not showed advancements for that period. (See Stage 2 Equilibrium Sheet)

Finally for phase 3 the organization has to continue on with the execution and the decision taken to offer that economical advantage that SNC really wants to obtain without needing to worry about income or even salaries. The decision to take on Global Expansion shows being financial benefits versustaking Viva Familia as a new client. The after ones must be decline mainly because the there is also a slight boost of cash although more products on hand to maintain. (Phase 3 “balance sheet” Income Statement). After analyzing the decisions on how to adquire financial advantage this are the metrics:

Sales: $12, 048

EBIT: $1, 024

Net Income: $584

Free Cashflow: $614

Equity Value: $1, 355

Total Firm Benefit: $3, 899

SNC is going to continue to improvement as long as the decisions are implemented and monitored the company will not have any difficulty with their money and working capital. It is attractive for business to incorporate and enhance their corporation, although companies have to analyze strongly how this will impact the financial situation of the entity.


Parrino, 3rd there’s r., Kidwell, D. S, & Bates, T. W. (2012). Fundamentals of corporate financial (2nd ed). Hoboken, NJ-NEW JERSEY: Wiley.



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