Advertising has always been one of the pillars of recent society.
Having its wide range and base, it really is indubitably, the most efficient and successful way of mass information dissemination. Yet, instead of mass media as being a primary device for education, it is mostly being used as being a medium for entertainment; to demonstrate bland, succinct, pithy products with little, or no educational value. So , attempting to connect advertising with economical development would appear as disjoint as local climate change and my inability to make very good analogies. Amazingly, this is what the last speaker, from The Public Sphere’ mentioned.
The online community cites economic literacy because the main contribution that mass media can make to economic development. Defining monetary literacy since the capability to identify, examine and assess the consequences of individual decisions and community policy, ‘ the audio, Mr. Omar Dumdum of NEDA, goes in to explain the ineffectiveness of economic education in supplementary school; consequently , mass media should take the primary responsibility of promulgating economic literacy, to promote financial development. This could be done, in accordance to Mister. Dumdum, through better monetary news writing and reporting, making financial news understandable for the general population, and information diffusion campaigns.
You will have some issues encountered, naturally , as Economics is made with terminology that may not be easily simple, but , if information advertisments are done together with better reporting, benefits can be obtained. Personally, I think it is possible and feasible. Staying someone who features the power of mass media to reform society, I think mass media could enhance the net economic literacy of the Thailand, which will, hopefully, enhance Filipino engagement in essential economic activities, resulting in inclusive economic creation.
But of course, mass media has inner flaws that prevent this from going on. For one, it bears the inability to make monetary news/information interesting, or even understandable. If not for my privileged secondary and tertiary education, I would not know anything about our country’s economic position, as I frequently skip the company section of the papers, because it is simply uninteresting. Economic reporting tends to be too technical, or perhaps elitist, so much so, that to get the average Philippine citizen believes that the economical opinion of his/her community barber is more valid and believable in comparison to the TV guy in a suit.
I am not disregarding the thoughts and opinions of Manong Barber since incorrect or perhaps irrelevant (he might be an economist, who have knows), but this points out the choice of Filipinos to opinion-based economic info, over strenuous, empirical monetary reporting. And, so I include mentioned, all of us Filipinos are generally not entirely at fault. We cannot be blamed to get giving more importance to comprehensible information than jargonic gibberish. ‘ Also considering the fact that public judgment greatly impact on economic policies in our region (i. elizabeth. sin taxes bill), this, all the more the actual media’s part in promoting monetary development vital. I do agree with Mr.
Dumdum’s proposed strategy of information promotions being done simultaneously with better reports reporting, mainly because better enws reporting alone would not fulfill the expected effects of mass media in the economic literacy of our society. To conclude, I think the mass media, is definitely, an important aspect in aiding the development of a Korea as a worldwide competitive economic system. It is not enough, however to merely educate people about the Economics and the economic condition of our country presently.
Public guidelines, political will, exhaustive examines and correct decisions are also regions of the solution towards the enigma that is certainly Philippine creation. And, during these, mass media can only contribute a whole lot; mass media simply cannot improve the Filipino economy only.