Target Audience, Market Segmentation, Sports Advertising, Target Promoting

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Advertising

Target Market

The innovative method a new category of automotive basic safety devices, a floatation device that will prevent passengers by drowning when passengers are in an accident involving bodies of water such as waterways. The market targeted for each of our floatation gadget will be U. S. car drivers whom are involving the ages of thirty to fifty years old that have an common or above average income and education on the college level. These goals have been chosen base by using an evaluation of the internal assets and customer demographics and psychographics.

industry has been chosen for two key considerations. Initially, as a startup company, we have chose to stick to a single regional marketplace as a starting pad pertaining to our cool product. Our primary resources for application and advertising will only end up being $20 , 000, 000. These cash will not allow adequate penetration of multiple markets and that we are not willing to deal with differences in regional customer tastes, advertising and marketing, employee management, and with legal requirements for conducting business. Secondly, the U. S. market provides tremendous opportunity. In 2001, the U. T. had approximately 166 , 000, 000 automobiles. Different geographic regions will be explored as the organization becomes willing to expand as time passes.

The personal protection segment or perhaps what a few refer to as the reliables segment is definitely twenty-one percent of the total automotive industry, or nearly thirty-five million consumers inside the U. H.

This group’s purchasing decisions are motivated by benefit, safety and information. Sexuality does not enjoy a huge portion in this portion, approximately twelve percent are males and nine percent are females. Therefore , we’ve decided to focus on both organizations focusing on age group, thirty to fifty years of age, that are prone to have youngsters and to be a little more safety mindful with their auto use. As well, this group encompasses most of the baby boomers (thirty-five to fifty-four years of age) who will be noted to get very safety conscious since demonstrated by their purchases of sport energy vehicles and light trucks instead of smaller-sized cars.

We as well believe that the sort of consumer of the product could have at least some college or university education. This is evidenced by way of a need for details common to psychographics of the personal security industry segment to get automobiles. This kind of group will probably be highly involved with their getting decision and may require a lots of details about the safety benefits of the product. Also, our floatation device represents a new item category that will require intensive market education.

Although each of our floatation device is by no means considered a luxury item, it will not be absolutely essential or essential by law as are many other kinds of automotive protection devices. We all also usually do not expect that insurance companies will give you incentives for obtaining this gadget. Therefore , an industry will need to have enough discretionary profits to spend to our basic safety device. However at the same time we will have to understand that the psychographics of this group

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Category: Organization,

Topic: Basic safety,

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