Advertising In Our Life Essay

While i was surfing around the internet, an advertisement trapped my focus. It was a Nike skate boarding advertisement.

The clip provides a nice soundtrack, technical methods, good rate and nice scenery. Possibly that ad, it will help to alter your mood for the day. The video concentrates on the Nike shoes series known as TRAFIC TRAVIS dunk. Nike, by understanding its market, has created an effective advertisement throughout the internet.

This advertisement operates for a couple of minutes. That shows persons from several nations skate boarding and almost everywhere wearing TRAFIC TRAVIS dunk. For the sidewalks in Los Angeles, the skateboarders use the grinding track to slide with skateboards. In New york city, they use benches to do methods and glide.

In Italia, the skaters play in the park near a lovely river, not only that the m shows skateboarders skating down the slopes in the San Francisco location. Most of the locations contain graffiti art inside their surroundings. This gives us the atmosphere of a street tradition.

The video likewise shows a celebration that came about in USA where there had been lots of professional and well-known skateboarders putting on SB dunk taking autographs. The end in the advertisement reveals the Nike SB logo design. Back in the earliest days, Nikes product still transported the classic Nike logo without the SB in the right bottom. However , in 2005, Nike has started changing the logo by having SB in the bottom of the emblem, which stands for skateboarding.

This can make the persons distinguish their skateboarding range from one more Nike product such as rugby, soccer and even basketball. Within an advertisement, the model are wearing the Nike logo design with SB on it. The Nike SB logo that appears with this clip is usually white on a black backdrop. I think that this color is incredibly unique and simple.

Both of these colours are good to promote. They are accustomed to signify power and create a sense which the company is definitely professionalThe online video also uses language to appeal to consumers. You will find three quotes that appear in the advertisement.

The first quote is Expert Technician. I do think that this offer is trying to tell us that when you put on these shoes, you are going to master the techniques in skate boarding. The second estimate isSerious Determination.

For most people whom purchase these shoes, they believe that wearing moccasins will get them to commit critically to skate boarding. The last quotation is, Limited Edition. Most of the people in that advertisement are wearing limited edition shoes. One of these is called the Heineken TRAFIC TRAVIS dunk shoes and boots, which are very limited and the cost is very high, beginning with 500 us dollars.

The color offered and the routine of the shoes was created by artists in The netherlands. Until now you will find only 65 types of boots, but not each of them is limited. The other limited shoes that attract my own eyes in the advertisements are the jeans shoes.

The denim sneakers, more limited than Heineken shoes plus the price are usually more than one thousand dollars. This great advertisement is going to attracts interest of the kids to buy the Nike TRAFIC TRAVIS product and it could be the envy upon 6h3e streets among skaters. Skateboarders will be individuals who prefer to stand out among the list of people. Therefore , they most likely love the fact that there arent many others who are using the same shoes or boots. This advertisement is aimed towards teenagers who also are skaters.

This thought is obviously trying to target male group and not the feminine. By displaying various countries, and the autograph session simply by professional skaters, it is aiming to depict which the shoes put on by well-known skaters who are also superstars around the world. If perhaps skaters see this advertisements, they will consider they could be like one of the specialists when they are putting on the shoes.

Additionally they show fantastic skateboarding strategy. Skaters will assume that by putting on the Nike SB, they could perform like the specialist in the advertisement. The shoes are worn by simply Tony Hawk, Mark Appleyard, Pj Ladd and other famous skaters. Although most of the music in the ad features Rock and Rap, which are associated with teenagers and skateboarding, Nike SB stimulates its products in advertisement in different ways.

Instead of Mountain or Rap music for the skateboarding advertisement, Nike uses a traditional, soft and comfortable music for us to enjoy while you’re watching the advertisement. Through this commercial, the gorgeous scenery in various countries shows that the shoes work and comfortable to put on in every position. Nikes top of the range skateboarding product is mainly shoes or boots.

Nike released this line in 2002 to enter growing skateboarding industry. I think by looking into making this ad, the company could increase more attraction for the people especially the skateboarders. Skate boarding still certainly are a relatively little community, not enough to attract severe interests via major footwear makers while they were fighting out in the precious field hockey territory. I do believe that this advertisements gives Nike a chance to gain ground in the skateboarding marketplace.

To attract and establish by itself as a key force in the market, Nike, provides successfully made this advertisement pertaining to skaters. Job CitedNike TRAFIC TRAVIS advertisement. The website is definitely sole payoff. Date posted was four February 2006 07: 14p. m. Particular date I looked over the advertisement was 2 March 2006 (http://www.soleredemption.com)