15263146

Managing, Marketing

Spring 2010(Jan-June) Learn of Organization Administration-MBA Semester 2 MB0046 – Advertising Management , 4 Credits (Book ID: xxxxxxx) Task Set- 1 (60 Marks) Note: Every question carries 10 Marks. Answer all the questions. Q.

you a. Explain the meaning of market with its features. (4 marks) n. Marketing involves more actions than simply being an exchange process. How will you prove the validity of the statement? (6 marks) Q. 2 a. Examine how a firm’s tiny environment runs when compared with it is macro or external environment. (8 marks) b.

Refer to the key points in one of the several buyer behavior models. (2 marks) Q. 3. a. State the meaning of Marketing Data System and marketing study. (2 marks) b. Describe the various actions involved in organization buying method. (8 marks) Q. 4. a. Presume you need to conduct a small marketing research inside your neighborhood regarding the purchase and use of detergent powders, and what will be your way in the process? (4 marks) n. As a customer, what elements will you consider when you have to acquire a laptop? How will you get to a decision if to buy a specific brand?

After you have selected a brandname, identify the many Marketing P’s for that brand. (6 marks) Q. 5 a. Exactly what the features of Business marketplaces? How could it be different from client markets? (5 marks) b. List out your 5 essential requisites associated with an effective segmentation by giving appropriate examples. (5 marks) Q. 6. Describe briefly the important Bases to get segmenting market segments (2 marks) and then identify the basics for these goods by giving ideal reasons: i) A digital watch (2 marks) iii) Air-cooler (2 marks) ii) Sunglasses (2 marks) iv) Book (2 marks)

Spring 2010(Jan-June) Master of Business Administration-MBA Semester 2 MB0046 – Marketing Management , 4 Credits (Book ID: xxxxxxx) Assignment Set- 2 (60 Marks) Notice: Each problem carries twelve Marks. Solution all the questions. Queen. 1 a. What factors are considered just before deciding upon a distribution route? (5 marks) b. Assess the product combine pricing strategies with relevant examples (5 marks) Q. 2 a. Critically measure the different types of advertising media (5 marks) b. Describe with examples the International industry entry strategies (5 marks) Q. several a.

Using a help of a neat plan, briefly make clear the different phases in the Product life cycle. (5 marks) n. Write a short note on products and item mix. (5 marks) Queen. 4. a. Choose any brand of ball-point pen and evaluate it is positioning strong points or weak spot in terms of qualities, benefits, principles, brand name and brand value. (6 marks) b. If you as a marketing advisor were to introduce a brand new variety/flavor of chocolate within an already set up chocolate category of a firm, what kind of brand creation strategy you would undertake and why? (4 marks) Q. a. Being a Salesperson within a dealership organization that engages in Consumer Durables like washers, refrigerators, air-conditioners etc . the type of knowledge and training do you think is required for yourself so as to cause you to sell more items? (5 marks) b. Make a note of any two organizations which had to suffer losses due to bad advertising in India. Also see how the companies overcame the consequence of bad advertising (5 marks) Q. six a. What is CRM? Exactly what are its objectives? (2 marks) b. Create a short note upon Rural Advertising Online Marketing. (8 marks)